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Shaw EXO – Car Chase – BBDO Toronto
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2014-06-27 电器产品 评论数 1 ⁄ 被围观 1,493+

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国外shaw品牌电视机的商业宣传片,这样来体现身临其境真是有趣的创意。

Shaw EXO - Car Chase - BBDO Toronto
Just because our neighbors to the North don't have skin in the game doesn't mean they don't want to be a part of the action. In Shaw's Super Bowl spot for the Canadian market, "Chase," from BBDO Toronto and director StyleWar, couch surfers get a front row seat--literally--in an action-packed car chase.
Getaway cars, motorcycles and unmarked police vehicles blast through a maze of orange cones, factory warehouses and even a construction ramp-cum-jump, complete with TV-viewer in tow. Kids, don't try this with your own couches!

Led by Art Directors Bowe King and Emmett Dzieza, a team of designers created the graphics system for the end tags that were used in "Chase" and all of Shaw's ads. Matt Wilmshurst lead the charge in 2D with basic clean up.

Director:
STYLEWAR
Agency:
BBDO Toronto
Production Company:
Softcitizen/Smuggler
Campaign:
Super Bowl 2012


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      1. Kalin : 2016-05-15 19:50:21  -5楼 @Reply Reply

        Well I guess I don’t have to spend the weekend fiuirgng this one out!

      Any idea, say something:

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